Tradition Meets Quality: A Partnership with Added Value

Born from a shared appreciation for tradition and top-tier quality, a special collaboration has emerged. United by similar values, both companies combine their strengths to offer customers and guests an expanded range of services. This partnership creates valuable synergies and delivers a holistic experience that uniquely blends stylish fashion with exceptional hospitality.

PLATZL HOTELS – REIMAGINING MUNICH'S FLAIR

Platzl Hotels uniquely combine Munich tradition with modern lifestyle, offering guests a vibrant, authentic experience in the heart of the city. Family-owned for three generations and deeply rooted in Munich, both the Platzl Hotel and Marias Platzl Hotel—along with their diverse culinary offerings—stand for lived quality, genuine hospitality, and a consistently lively atmosphere.

Whether enjoying a hearty meal, an after-work drink, or an event in the modern conference area: here, true Munich flair meets innovation—right in the city center and always in tune with the times.

EXCLUSIVE FOR LOYALTY PROGRAM MEMBERS: ENJOY WITH BENEFITS

As part of the cooperation with PLATZL, members of the Hirmer Große Größen Loyalty Program receive an exclusive benefit:

20% discount* in Platzl’s gastronomy—including Pfistermühle, Ayinger in der Au, Ayinger am Platzl, Josefa Bar, and Josefa Karree.

All Style Pass holders now receive 20% off overnight stays at the Platzl Hotel and Marias Platzl Hotel! The benefit applies to all room categories depending on availability and can be booked starting now.

Note: The discount is only valid on regular room rates.

We wish you enjoyable and relaxing moments and look forward to welcoming you again at HIRMER Big & Tall.

*The 20% discount applies exclusively to reservations for up to 5 people or a total bill of up to €500 (gastronomy). Group bookings are excluded from this benefit. Please note that service staff is entitled to request a photo ID to verify program membership. Transferring the loyalty card is not permitted.