
ETERNA is a company rich with tradition that began some 150 years ago, something the fashion label is happy to share with its customers. Eterna's philosophy is to only use high-quality fabrics and exceptional finishes. Customers who choose eterna are looking for the highest standards in fine clothing. This shirt label has a strong presence in the German market and is an industry benchmark.

ETERNA is a company rich with tradition that began some 150 years ago, something the fashion label is happy to share with its customers. Eterna's philosophy is to only use high-quality fabrics and exceptional finishes. Customers who choose eterna are looking for the highest standards in fine clothing. This shirt label has a strong presence in the German market and is an industry benchmark.
Eterna
- EternaShort-sleeved shirt in performance fabricfrom69,90 €
- EternaNon-iron short-sleeved linen shirt with stripes and lined collarfrom59,90 €
- EternaNon-iron short-sleeved Vichy shirt with lined collarfrom59,90 €
- EternaNon-iron short-sleeved shirt with striped patternfrom59,90 €
- EternaNon-iron short-sleeved shirt with all-over patternfrom69,99 €
- EternaNon-iron short-sleeved shirt with all-over patternfrom69,99 €
- EternaNon-iron short-sleeved shirt with a fine patternfrom59,90 €
- EternaNon-iron short-sleeved shirt with a fine patternfrom59,90 €
- EternaNon-iron short-sleeved shirt with a fine patternfrom59,90 €
- EternaNon-iron short-sleeved shirt with a fine patternfrom59,90 €
- EternaCotton and linen shirt with medallion print, Comfort Fitfrom99,90 €
- EternaTwo-ply shirt with floral patternfrom99,90 €
- EternaLightweight striped shirt with linen and button-down collarfrom89,90 €
- EternaLightweight striped shirt with linen and button-down collarfrom89,90 €
- EternaNon-iron cotton shirt with floral printfrom99,90 €
- EternaShort-sleeved shirt with striped pattern, Comfort Fitfrom59,90 €
- NEWBigSustainableEternaShort-sleeved shirt with all-over print, Comfort Fitfrom69,90 €
- EternaShort-sleeved shirt with floral print, Comfort Fitfrom69,90 €
- EternaTwo-ply shirt with fine woven patternfrom89,90 €
- EternaTwo-ply shirt with fine woven patternfrom89,90 €
- EternaNon-iron short-sleeved shirt with embroidered sharks, Comfort Fitfrom69,90 €
- EternaNon-iron short-sleeved shirt with floral patternfrom69,90 €
- EternaShort-sleeved cotton shirt with stripes, Comfort Fitfrom59,90 €
- EternaShort-sleeved cotton shirt with stripes, Comfort Fitfrom59,90 €
- EternaNon-iron short-sleeved shirt, Comfort Fitfrom59,90 €
- EternaNon-iron short-sleeved shirt, Comfort Fitfrom59,90 €
- EternaNon-iron short-sleeved shirt with patterned collar liningfrom69,90 €
- EternaShort-sleeved cotton shirt, Comfort Fit, Cool Shirtfrom69,90 €
- EternaNon-iron short-sleeved shirt with geometric patternfrom69,90 €
- EternaShort-sleeved shirt in cotton and lyocell with print, Comfort Fitfrom69,90 €
- EternaStriped short-sleeved linen shirt in a lyocell and cotton blendfrom59,90 €
- EternaSilk tie with a delicate pattern49,90 €
- EternaSilk tie with a delicate pattern49,90 €
- EternaSilk tie with striped pattern49,90 €
- EternaSilk tie with striped pattern49,90 €
- EternaSilk tie with striped pattern49,90 €
- EternaSilk tie with graphic pattern49,90 €
- EternaSilk tie with graphic pattern49,90 €
- EternaSilk tie with graphic pattern49,90 €
- EternaSilk tie with paisley pattern49,90 €
- EternaSilk tie with paisley pattern49,90 €
- EternaJersey shirt in Japanese knitted fabric with stripes, Comfort Fitfrom89,90 €
- EternaJersey shirt in Japanese knitted fabric, Comfort Fitfrom89,90 €
- EternaJersey shirt in Japanese knitted fabric, Comfort Fitfrom89,90 €
- EternaShort-sleeved cotton shirt with floral print, Comfort Fitfrom69,90 €
Eterna – Business shirts for the modern man
Businessmen really love Eterna shirts. Eterna is a company rich with tradition that was founded some 150 years ago in Germany. The shirt brand's trademark is its unique quality. Eterna uses only the best quality fabrics and exceptional craftsmanship.
"Feel perfection" with an Eterna shirt
Shirts are important fashion staples, both in a business setting and for leisure. The line offers business shirts, city shirts and casual shirts in a whole range of models - the right shirt for every occasion.
Men concerned about making a stylish appearance like to start with the shirt. And Eterna has set itself the highest standards for producing shirts for fashion-aware men. The company's environmental production concept is especially exemplary. The heritage company already received its OEKO-TEX Standard 100 plus certification in 2000, making eterna the first men's shirt manufacturer to include sustainability in its product portfolio and across its entire production chain. This standard ensures that environmental guidelines are adhered to and that all production steps are continually and thoroughly monitored for pollutants. There is a good reason the brand's tagline is "Feel perfection". eterna's wash & wear shirts are especially popular. The line, already on the market for over 20 years, helps men avoid the stress of ironing shirts.
Even in areas where a wrinkle might appear, like from wearing a seatbelt, eterna shirts stay smooth and crisp.
The natural body temperature already smooths out wrinkles as they form, which means an eterna shirt always looks tailored and neat.
Plus sizes and extra long sizes
Big and tall men appreciate what they get with eterna. The company produces shirts in plus sizes but also for extra tall men, making every man a happy eterna customer.
At HIRMER big & tall, you will find the eterna shirt that fits your build, be it a polo shirt, city shirt, business shirt, without forgetting ties.