Eterna I HIRMER big & tall

ETERNA is a company rich with tradition that began some 150 years ago, something the fashion label is happy to share with its customers. Eterna's philosophy is to only use high-quality fabrics and exceptional finishes. Customers who choose eterna are looking for the highest standards in fine clothing. This shirt label has a strong presence in the German market and is an industry benchmark.

A middle-aged man with graying hair and beard is wearing a button-down shirt with a floral pattern. The shirt has a white base with colorful flower and leaf designs. The background is a light tan.

ETERNA is a company rich with tradition that began some 150 years ago, something the fashion label is happy to share with its customers. Eterna's philosophy is to only use high-quality fabrics and exceptional finishes. Customers who choose eterna are looking for the highest standards in fine clothing. This shirt label has a strong presence in the German market and is an industry benchmark.

Eterna

Products: 67
  1. Textured cotton shirt, comfort fit
    NEW
    Big
    Sustainable
    Eterna
    Textured cotton shirt, comfort fit
    from59,99 €
    Textured cotton shirt, comfort fitTextured cotton shirt, comfort fitTextured cotton shirt, comfort fit
  2. Textured cotton shirt, comfort fit
    NEW
    Big
    Sustainable
    Eterna
    Textured cotton shirt, comfort fit
    from59,99 €
    Textured cotton shirt, comfort fitTextured cotton shirt, comfort fitTextured cotton shirt, comfort fit
  3. Textured cotton shirt, comfort fit
    NEW
    Big
    Sustainable
    Eterna
    Textured cotton shirt, comfort fit
    from59,99 €
    Textured cotton shirt, comfort fitTextured cotton shirt, comfort fitTextured cotton shirt, comfort fit
  4. Lightweight performance shirt in stretch quality, modern fit
    NEW
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    Eterna
    Lightweight performance shirt in stretch quality, modern fit
    69,99 €
    Lightweight performance shirt in stretch quality, modern fit
  5. Non-iron, opaque cotton shirt
    NEW
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    Sustainable
    Eterna
    Non-iron, opaque cotton shirt
    69,99 €
    Non-iron, opaque cotton shirt
  6. Structured shirt in fully twisted quality
    NEW
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    Sustainable
    Eterna
    Structured shirt in fully twisted quality
    from89,99 €
    Structured shirt in fully twisted quality
  7. White men's dress shirt with long sleeves, button cuffs, and a point collar.  Eterna branding is visible on the inner collar. Size 40 is indicated on the collar.
    Big
    Eterna
    Cotton shirt with breast pocket, Modern Fit
    from59,99 €
    Cotton shirt with breast pocket, Modern Fit Cotton shirt with breast pocket, Modern Fit Cotton shirt with breast pocket, Modern Fit
  8. Light blue men's dress shirt with long sleeves, button cuffs, and a breast pocket.  The Eterna brand label is visible inside the collar.  The shirt is shown flat, unfolded.
    up to -30%
    Big
    Eterna
    Cotton shirt with breast pocket, Modern Fit
    59,99 €from42,00 €
    Cotton shirt with breast pocket, Modern Fit Cotton shirt with breast pocket, Modern Fit Cotton shirt with breast pocket, Modern Fit
  9. Black men's dress shirt with long sleeves, button front, and a pocket.  Eterna Modern Fit label visible on the inside collar.
    Big
    Eterna
    Cotton shirt with breast pocket, Modern Fit
    from59,99 €
    Cotton shirt with breast pocket, Modern Fit Cotton shirt with breast pocket, Modern Fit Cotton shirt with breast pocket, Modern Fit
  10. A light green short-sleeved dress shirt, neatly folded, with a button-down collar and a chest pocket. The shirt has three visible buttons down the placket and the brand name "ETERNA" on the neck label.
    up to -41%
    Big
    Eterna
    Non-iron short-sleeved shirt with a fine pattern
    59,90 €45,00 €
    Non-iron short-sleeved shirt with a fine patternNon-iron short-sleeved shirt with a fine patternNon-iron short-sleeved shirt with a fine pattern
  11. A pale pink, short-sleeved dress shirt, folded and neatly arranged on a white surface. The collar is spread open, with a dark button visible at the top. Three additional dark buttons run down the front. A small tag is visible under the collar.
    up to -41%
    Big
    Eterna
    Non-iron short-sleeved shirt with a fine pattern
    59,90 €45,00 €
    Non-iron short-sleeved shirt with a fine patternNon-iron short-sleeved shirt with a fine patternNon-iron short-sleeved shirt with a fine pattern
  12. A folded short-sleeved button-down shirt. The shirt is light purple with a subtle dotted pattern. The shirt has a collar, two buttons, and a small label that says ETERNA. The shirt is on a white background.
    up to -41%
    Big
    Eterna
    Non-iron short-sleeved shirt with a fine pattern
    59,90 €45,00 €
    Non-iron short-sleeved shirt with a fine patternNon-iron short-sleeved shirt with a fine patternNon-iron short-sleeved shirt with a fine pattern
  13. A light blue dress shirt with a white background. The shirt has a pointed collar, buttoned cuffs, and a pocket. The brand "Eterna" is visible on the label. The shirt is folded.
    up to -21%
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    Eterna
    Shirt with fine pattern and breast pocket, Comfort Fit
    85,99 €70,00 €
    Shirt with fine pattern and breast pocket, Comfort FitShirt with fine pattern and breast pocket, Comfort Fit
  14. A folded white dress shirt with a small checkered pattern is pictured. The shirt has a spread collar, buttons down the front, and buttoned cuffs. The brand name "ETERNA" is visible on the label under the collar.
    A man wearing a light blue button-down shirt and gray pants stands against a white background. He has a beard and short, dark hair. His right hand is in his pants pocket.
    A man seen from the back is wearing a light blue dress shirt and gray pants. The shirt has long sleeves with buttoned cuffs. The pants have a belt and pockets. The background is a light gray.
    Close-up shot of a man wearing a light blue dress shirt. The man has a short beard and is looking towards the camera. The shirt has two visible buttons and a pocket.
    up to -21%
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    Eterna
    Shirt with fine pattern and breast pocket, Comfort Fit
    69,99 €from55,00 €
    Shirt with fine pattern and breast pocket, Comfort FitShirt with fine pattern and breast pocket, Comfort Fit
  15. A folded, dark gray dress shirt, top-down view. The shirt has a collar, buttoned cuffs, and the "ETERNA Comfort Fit" label is visible. The shirt is buttoned, and on a white background.
    up to -50%
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    Eterna
    Shirt with stretch content, Performance Shirt, Comfort Fit
    69,99 €from35,00 €
    Shirt with stretch content, Performance Shirt, Comfort Fit
  16. A folded, button-down linen shirt with vertical stripes of blue, green and white. The shirt has a buttoned collar, and buttoned cuffs with two buttons. A label says "1863 Eterno".
    up to -50%
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    Eterna
    Lightweight striped shirt with linen and button-down collar
    95,90 €from48,00 €
    Lightweight striped shirt with linen and button-down collarLightweight striped shirt with linen and button-down collar
  17. A folded, button-down shirt with vertical stripes in shades of blue, gray, and white. The shirt collar is buttoned up, with the brand name "1863" visible on the inside of the collar. The cuff is buttoned.
    up to -50%
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    Eterna
    Lightweight striped shirt with linen and button-down collar
    89,90 €from45,00 €
    Lightweight striped shirt with linen and button-down collarLightweight striped shirt with linen and button-down collar
  18. Non-iron short-sleeved shirt with all-over pattern
    up to -36%
    Big
    Eterna
    Non-iron short-sleeved shirt with all-over pattern
    69,99 €45,00 €
    Non-iron short-sleeved shirt with all-over patternNon-iron short-sleeved shirt with all-over pattern
  19. Non-iron short-sleeved shirt with all-over pattern
    up to -36%
    Big
    Eterna
    Non-iron short-sleeved shirt with all-over pattern
    69,99 €45,00 €
    Non-iron short-sleeved shirt with all-over patternNon-iron short-sleeved shirt with all-over pattern
  20. A folded dark blue dress shirt. The shirt is buttoned up with three visible buttons. The collar is open and the cuff of the left sleeve is buttoned. Brand name 'ETERNA' is visible on the inside of the collar.
    Big
    Eterna
    Shirt with stretch content, Comfort Fit, Performance Shirt
    69,99 €
    Shirt with stretch content, Comfort Fit, Performance ShirtShirt with stretch content, Comfort Fit, Performance ShirtShirt with stretch content, Comfort Fit, Performance Shirt
  21. A folded dark gray dress shirt, viewed from above on a white background. The shirt has a pointed collar, buttons down the front, and buttoned cuffs. A small tag is visible near the collar.
    Big
    Eterna
    Shirt with stretch content, Comfort Fit, Performance Shirt
    69,99 €
    Shirt with stretch content, Comfort Fit, Performance ShirtShirt with stretch content, Comfort Fit, Performance ShirtShirt with stretch content, Comfort Fit, Performance Shirt
  22. A light blue, folded dress shirt on a white background. The shirt is buttoned and has a classic collar. The brand name Eterna is visible on the collar. The shirt's label reads "Performance Shirt."
    up to -21%
    Big
    Eterna
    Shirt with stretch content, Comfort Fit, Performance Shirt
    69,99 €from55,00 €
    Shirt with stretch content, Comfort Fit, Performance ShirtShirt with stretch content, Comfort Fit, Performance ShirtShirt with stretch content, Comfort Fit, Performance Shirt
  23. A folded dress shirt with a floral pattern in shades of blue, green and white. The shirt has a collar and buttons down the front. The brand "ETERNA" is visible on a label.
    up to -44%
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    Sustainable
    Eterna
    Short-sleeved cotton shirt with floral print, Comfort Fit
    69,90 €45,00 €
    Short-sleeved cotton shirt with floral print, Comfort Fit
  24. A folded, short-sleeved, gray and white striped button-down shirt. The shirt has a collar and a pocket and is branded with the word "ETERNA" at the top. Buttons are visible down the front of the shirt.
    up to -41%
    Big
    Sustainable
    Eterna
    Short-sleeved shirt with striped pattern, Comfort Fit
    59,90 €45,00 €
    Short-sleeved shirt with striped pattern, Comfort Fit
  25. A folded light blue short-sleeved button-down shirt. The shirt has a button-down collar and a small pocket on the left side. The brand "ETERNA" is visible on a label near the collar.
    up to -21%
    Big
    Eterna
    Striped short-sleeved linen shirt in a lyocell and cotton blend
    59,90 €from48,00 €
    Striped short-sleeved linen shirt in a lyocell and cotton blend
  26. Pink linen short-sleeved button-down shirt with a collared neck. The shirt features a small 1863 label inside the collar.  The fabric has a subtle texture.
    up to -50%
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    Eterna
    Soft sports shirt wit linen content
    79,90 €from40,00 €
    Soft sports shirt wit linen content
  27. Short-sleeved shirt with texture and breast pocket, Comfort Fit
    up to -41%
    Big
    Sustainable
    Eterna
    Short-sleeved shirt with texture and breast pocket, Comfort Fit
    59,90 €45,00 €
    Short-sleeved shirt with texture and breast pocket, Comfort Fit
  28. A white button-down shirt with a blue line drawing pattern. The pattern includes palm trees, small huts, and sailboats on a shoreline. The shirt is from the brand ETERNA. It's a modern fit.
    A middle-aged man with graying hair and a beard is wearing a white button-down shirt with a blue tropical pattern. The pattern depicts palm trees and small huts. The man's head and shoulders are visible.
    A man, viewed from behind, wearing a white, short-sleeved shirt with a blue tropical print, and navy-blue pants. The shirt's print has palm trees, huts, and sailboats. The background is solid white.
    up to -21%
    Big
    Sustainable
    Eterna
    Short-sleeved shirt with all-over print, Comfort Fit
    69,90 €from55,00 €
    Short-sleeved shirt with all-over print, Comfort Fit
  29. A folded button-down dress shirt with a floral pattern in shades of blue, orange, and white. The shirt has short sleeves, a button-down collar, and the "Eterna" label is visible. The pattern resembles leaves.
    up to -44%
    Big
    Sustainable
    Eterna
    Non-iron short-sleeved shirt with floral pattern
    69,90 €45,00 €
    Non-iron short-sleeved shirt with floral pattern
  30. A light brown and white striped short-sleeved button-down shirt, folded neatly. The shirt has a collar and the brand "Eterna" is visible on a label near the collar. The shirt is on a white background.
    up to -32%
    Big
    Sustainable
    Eterna
    Short-sleeved cotton shirt with stripes, Comfort Fit
    59,90 €45,00 €
    Short-sleeved cotton shirt with stripes, Comfort FitShort-sleeved cotton shirt with stripes, Comfort Fit
  31. A folded, button-down men's dress shirt. The shirt is blue and white vertically striped. The collar is folded, and the Eterna logo is visible on a tag under the collar. There are three visible buttons.
    up to -32%
    Big
    Sustainable
    Eterna
    Short-sleeved cotton shirt with stripes, Comfort Fit
    59,90 €45,00 €
    Short-sleeved cotton shirt with stripes, Comfort FitShort-sleeved cotton shirt with stripes, Comfort Fit
  32. A light blue and white patterned button-up shirt with a floral design. The shirt features a variety of flowers and leaves in shades of blue, gray, and green. The collar has a small label that says "ETERNA."
    up to -21%
    Big
    Sustainable
    Eterna
    Short-sleeved shirt in cotton and lyocell with print, Comfort Fit
    75,90 €from60,00 €
    Short-sleeved shirt in cotton and lyocell with print, Comfort Fit
  33. A light blue short-sleeved dress shirt, with a small square pattern, laid flat. It has a button-down collar and three visible dark navy buttons. A small label reads "ETERNA". The collar has a dark navy trim.
    up to -41%
    Big
    Eterna
    Short-sleeved cotton shirt with pepita pattern, Comfort Fit
    59,90 €45,00 €
    Short-sleeved cotton shirt with pepita pattern, Comfort Fit
  34. A light blue and white striped men's shirt with a classic collar, dark blue buttons, and a pocket. The brand "Eterna" is visible on the label inside the collar. The shirt has a "Comfort Fit" label.
    up to -21%
    Big & Tall
    Eterna
    Shirt with striped pattern, extra long
    59,99 €from48,00 €
    Shirt with striped pattern, extra long
  35. A folded white dress shirt, with a navy blue trim on the collar and cuffs. The collar is lined with navy blue polka dots. The brand name "eterna" is visible. Two blue buttons are visible on the cuffs and the front.
    up to -50%
    Tall
    Eterna
    Extra-long shirt with breast pocket
    65,90 €33,00 €
    Extra-long shirt with breast pocket
  36. Folded navy blue men's dress shirt with a repeating light blue floral pattern. The shirt has a button-down collar, cuffs and a label with the text "1863 eterna".
    up to -50%
    Big
    Sustainable
    Eterna
    Cotton and linen shirt with medallion print, Comfort Fit
    99,90 €from50,00 €
    Cotton and linen shirt with medallion print, Comfort Fit
  37. A white dress shirt with a blue floral pattern is neatly folded on a white surface. The shirt features a collar, buttons, and sleeves. A small tag in the collar reads "1863". The shirt is predominantly white.
    up to -50%
    Big
    Sustainable
    Eterna
    Non-iron cotton shirt with floral print
    99,90 €from50,00 €
    Non-iron cotton shirt with floral print
  38. A folded, white dress shirt is displayed on a white background. The shirt has a pointed collar, cuffs with dark blue cuff links, and a black label reading "eterna COMFORT FIT". A size tag reads "45 17 3/4".
    up to -50%
    Tall
    Eterna
    Extra long dress shirt
    69,90 €35,00 €
    Extra long dress shirt
  39. A light coral-colored men's short-sleeved dress shirt, neatly folded. The shirt has a spread collar and three dark buttons down the front. The brand name "Eterna" is visible on the inner collar. A small pocket is on the lower right side.
    up to -36%
    Big
    Sustainable
    Eterna
    Non-iron short-sleeved shirt, Comfort Fit
    59,90 €45,00 €
    Non-iron short-sleeved shirt, Comfort Fit
  40. A navy blue short-sleeved button-down shirt, folded and presented on a white background. The shirt has a pattern of small white anchors, starfish, and other nautical symbols. The brand "ETERNA" is visible on the collar.
    up to -36%
    Big
    Sustainable
    Eterna
    Short-sleeved cotton shirt with cocktail print, Comfort Fit
    69,90 €45,00 €
    Short-sleeved cotton shirt with cocktail print, Comfort Fit
  41. A folded white short-sleeved dress shirt. The shirt has small blue shapes patterned across it. The collar is open, and two buttons are fastened. The brand name "Eterna" is visible on the collar.
    up to -41%
    Big
    Sustainable
    Eterna
    Non-iron short-sleeved shirt with embroidered sharks, Comfort Fit
    69,90 €45,00 €
    Non-iron short-sleeved shirt with embroidered sharks, Comfort Fit
  42. A neatly folded white dress shirt is presented on a white background. The collar has a patterned interior in blue, red, and white. The brand "Eterna" is visible on the label. The cuff also has a patterned detail. Buttons are visible on the front.
    up to -21%
    Big
    Sustainable
    Eterna
    Stretch shirt with lyocell content, Comfort Fit, Performance Shirt
    75,90 €from60,00 €
    Stretch shirt with lyocell content, Comfort Fit, Performance Shirt

Eterna – Business shirts for the modern man

Businessmen really love Eterna shirts. Eterna is a company rich with tradition that was founded some 150 years ago in Germany. The shirt brand's trademark is its unique quality. Eterna uses only the best quality fabrics and exceptional craftsmanship.

"Feel perfection" with an Eterna shirt

Shirts are important fashion staples, both in a business setting and for leisure. The line offers business shirts, city shirts and casual shirts in a whole range of models - the right shirt for every occasion.

Men concerned about making a stylish appearance like to start with the shirt. And Eterna has set itself the highest standards for producing shirts for fashion-aware men. The company's environmental production concept is especially exemplary. The heritage company already received its OEKO-TEX Standard 100 plus certification in 2000, making eterna the first men's shirt manufacturer to include sustainability in its product portfolio and across its entire production chain. This standard ensures that environmental guidelines are adhered to and that all production steps are continually and thoroughly monitored for pollutants. There is a good reason the brand's tagline is "Feel perfection". eterna's wash & wear shirts are especially popular. The line, already on the market for over 20 years, helps men avoid the stress of ironing shirts.

Even in areas where a wrinkle might appear, like from wearing a seatbelt, eterna shirts stay smooth and crisp.

The natural body temperature already smooths out wrinkles as they form, which means an eterna shirt always looks tailored and neat.

Plus sizes and extra long sizes

Big and tall men appreciate what they get with eterna. The company produces shirts in plus sizes but also for extra tall men, making every man a happy eterna customer.

At HIRMER big & tall, you will find the eterna shirt that fits your build, be it a polo shirt, city shirt, business shirt, without forgetting ties.

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