Eterna I HIRMER big & tall
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ETERNA is a company rich with tradition that began some 150 years ago, something the fashion label is happy to share with its customers. Eterna's philosophy is to only use high-quality fabrics and exceptional finishes. Customers who choose eterna are looking for the highest standards in fine clothing. This shirt label has a strong presence in the German market and is an industry benchmark.

A middle-aged man with graying hair and beard is wearing a button-down shirt with a floral pattern. The shirt has a white base with colorful flower and leaf designs. The background is a light tan.

ETERNA is a company rich with tradition that began some 150 years ago, something the fashion label is happy to share with its customers. Eterna's philosophy is to only use high-quality fabrics and exceptional finishes. Customers who choose eterna are looking for the highest standards in fine clothing. This shirt label has a strong presence in the German market and is an industry benchmark.

Eterna

Products: 69
  1. Cotton shirt made of Dynamic Cotton with a subtle texture, Comfort Fit
    up to -50%
    Big
    Sustainable
    Eterna
    Cotton shirt made of Dynamic Cotton with a subtle texture, Comfort Fit
    69,99 €from35,00 €
    Cotton shirt made of Dynamic Cotton with a subtle texture, Comfort FitCotton shirt made of Dynamic Cotton with a subtle texture, Comfort FitCotton shirt made of Dynamic Cotton with a subtle texture, Comfort FitCotton shirt made of Dynamic Cotton with a subtle texture, Comfort Fit
  2. Cotton shirt made of Dynamic Cotton with a subtle texture, Comfort Fit
    up to -50%
    Big
    Sustainable
    Eterna
    Cotton shirt made of Dynamic Cotton with a subtle texture, Comfort Fit
    69,99 €from48,99 €
    Cotton shirt made of Dynamic Cotton with a subtle texture, Comfort FitCotton shirt made of Dynamic Cotton with a subtle texture, Comfort FitCotton shirt made of Dynamic Cotton with a subtle texture, Comfort FitCotton shirt made of Dynamic Cotton with a subtle texture, Comfort Fit
  3. Cotton shirt made of Dynamic Cotton with a subtle texture, Comfort Fit
    up to -50%
    Big
    Sustainable
    Eterna
    Cotton shirt made of Dynamic Cotton with a subtle texture, Comfort Fit
    69,99 €48,99 €
    Cotton shirt made of Dynamic Cotton with a subtle texture, Comfort FitCotton shirt made of Dynamic Cotton with a subtle texture, Comfort FitCotton shirt made of Dynamic Cotton with a subtle texture, Comfort FitCotton shirt made of Dynamic Cotton with a subtle texture, Comfort Fit
  4. Cotton shirt made of Dynamic Cotton with a subtle texture, Comfort Fit
    up to -50%
    Big
    Sustainable
    Eterna
    Cotton shirt made of Dynamic Cotton with a subtle texture, Comfort Fit
    69,99 €48,99 €
    Cotton shirt made of Dynamic Cotton with a subtle texture, Comfort FitCotton shirt made of Dynamic Cotton with a subtle texture, Comfort FitCotton shirt made of Dynamic Cotton with a subtle texture, Comfort FitCotton shirt made of Dynamic Cotton with a subtle texture, Comfort Fit
  5. A folded, long-sleeved dress shirt with a repeating blue, brown, and white geometric pattern. The shirt has a spread collar and is branded with the "Eterna" logo. Buttons are visible on the placket and cuffs.
    up to -50%
    Big
    Eterna
    Non-iron shirt with geometric pattern, Modern Fit
    79,99 €from40,00 €
    Non-iron shirt with geometric pattern, Modern FitNon-iron shirt with geometric pattern, Modern Fit
  6. A folded, button-down dress shirt with a repeating pattern of small, burgundy and light blue flower-like shapes. The shirt has a white tag at the neck that says "ETERNA". Two buttons are visible on the left cuff.
    up to -50%
    Big
    Eterna
    Non-iron shirt with geometric pattern, Modern Fit
    79,99 €from40,00 €
    Non-iron shirt with geometric pattern, Modern FitNon-iron shirt with geometric pattern, Modern Fit
  7. Non-iron cotton shirt with floral print, comfort fit
    up to -50%
    Big
    Sustainable
    Eterna
    Non-iron cotton shirt with floral print, comfort fit
    69,99 €from48,99 €
    Non-iron cotton shirt with floral print, comfort fitNon-iron cotton shirt with floral print, comfort fitNon-iron cotton shirt with floral print, comfort fit
  8. Non-iron cotton shirt with floral print, comfort fit
    up to -50%
    Big
    Sustainable
    Eterna
    Non-iron cotton shirt with floral print, comfort fit
    69,99 €35,00 €
    Non-iron cotton shirt with floral print, comfort fitNon-iron cotton shirt with floral print, comfort fitNon-iron cotton shirt with floral print, comfort fit
  9. Non-iron cotton shirt with floral print, comfort fit
    Big
    Sustainable
    Eterna
    Non-iron cotton shirt with floral print, comfort fit
    from69,99 €
    Non-iron cotton shirt with floral print, comfort fitNon-iron cotton shirt with floral print, comfort fitNon-iron cotton shirt with floral print, comfort fit
  10. Patterned and non-iron cotton shirt, Comfort Fit
    up to -50%
    Big
    Sustainable
    Eterna
    Patterned and non-iron cotton shirt, Comfort Fit
    69,99 €from35,00 €
    Patterned and non-iron cotton shirt, Comfort FitPatterned and non-iron cotton shirt, Comfort Fit
  11. Patterned and non-iron cotton shirt, Comfort Fit
    up to -50%
    Big
    Sustainable
    Eterna
    Patterned and non-iron cotton shirt, Comfort Fit
    69,99 €from48,99 €
    Patterned and non-iron cotton shirt, Comfort FitPatterned and non-iron cotton shirt, Comfort Fit
  12. Non-iron cotton shirt with fine pattern, Modern Fit
    up to -50%
    Big
    Sustainable
    Eterna
    Non-iron cotton shirt with fine pattern, Modern Fit
    69,99 €35,00 €
    Non-iron cotton shirt with fine pattern, Modern Fit
  13. A neatly folded white short-sleeved dress shirt. The shirt has a pointed collar, a button-down placket, and a chest pocket. A tag with the brand "Eterna" is visible on the collar.
    Big
    Eterna
    Half-sleeve shirt, non-iron, Modern Fit
    from59,90 €
    Half-sleeve shirt, non-iron, Modern FitHalf-sleeve shirt, non-iron, Modern Fit
  14. A light blue, folded dress shirt is displayed on a white background. The shirt has a spread collar, buttoned front, a pocket, and is branded with "ETERNA MODERN FIT" on the collar.
    up to -20%
    Big
    Eterna
    Half-sleeve shirt, non-iron, Modern Fit
    59,90 €47,92 €
    Half-sleeve shirt, non-iron, Modern FitHalf-sleeve shirt, non-iron, Modern Fit
  15. A white collared shirt with a black pattern of small car-like shapes. The shirt is buttoned down the front and has the brand name ETERNA on the collar.
    up to -50%
    Big
    Eterna
    Non-iron cotton shirt with car print, Comfort Fit
    69,99 €from35,00 €
    Non-iron cotton shirt with car print, Comfort Fit
  16. Patterned and non-iron cotton shirt, Comfort Fit
    up to -50%
    Tall
    Sustainable
    Eterna
    Patterned and non-iron cotton shirt, Comfort Fit
    74,99 €37,50 €
    Patterned and non-iron cotton shirt, Comfort Fit
  17. Cotton business shirt, comfort fit
    up to -30%
    Big
    Eterna
    Cotton business shirt, comfort fit
    69,99 €from48,99 €
    Cotton business shirt, comfort fit
  18. Extra-long shirt made of Dynamic Cotton with a subtle texture, Comfort Fit
    up to -30%
    Big
    Sustainable
    Eterna
    Extra-long shirt made of Dynamic Cotton with a subtle texture, Comfort Fit
    69,99 €48,99 €
    Extra-long shirt made of Dynamic Cotton with a subtle texture, Comfort Fit
  19. Extra-long cotton shirt with floral print, Comfort Fit
    up to -50%
    Big
    Sustainable
    Eterna
    Extra-long cotton shirt with floral print, Comfort Fit
    69,99 €35,00 €
    Extra-long cotton shirt with floral print, Comfort Fit
  20. Non-iron cotton shirt with stripes, Modern Fit
    up to -50%
    Big
    Sustainable
    Eterna
    Non-iron cotton shirt with stripes, Modern Fit
    69,99 €35,00 €
    Non-iron cotton shirt with stripes, Modern Fit
  21. A dark teal dress shirt with a repeating diamond pattern is neatly folded on a white background. The shirt has a classic collar, buttoned cuffs and buttons down the front. The brand "ETERNA" is displayed on a label.
    up to -50%
    Big & Tall
    Sustainable
    Eterna
    Cotton shirt with diamond pattern, Modern Fit
    69,99 €from35,00 €
    Cotton shirt with diamond pattern, Modern Fit
  22. A folded, light gray dress shirt with a small, repeating geometric pattern, visible collar, cuffs and buttons. The shirt has the brand name "Eterna" visible on the collar. The shirt is shown on a white background.
    up to -50%
    Big
    Sustainable
    Eterna
    Non-iron cotton shirt with print, Modern Fit
    69,99 €35,00 €
    Non-iron cotton shirt with print, Modern Fit
  23. Elastic shirt made of Dynamic Cotton with subtle texture, Modern Fit
    up to -50%
    Big
    Sustainable
    Eterna
    Elastic shirt made of Dynamic Cotton with subtle texture, Modern Fit
    69,99 €35,00 €
    Elastic shirt made of Dynamic Cotton with subtle texture, Modern Fit
  24. A folded, button-up dress shirt with a repeating pattern of small white, beige, and blue dots on a dark blue background. The brand "Eterna" is visible on a tag near the collar.
    up to -50%
    Big
    Sustainable
    Eterna
    Non-iron cotton shirt with all-over print, Modern Fit
    69,99 €35,00 €
    Non-iron cotton shirt with all-over print, Modern Fit
  25. A folded black dress shirt with a paisley pattern in blue, red, and brown. The shirt has a button-down collar and cuffs. The brand "Eterna" is visible on the collar.
    up to -50%
    Big
    Eterna
    Non-iron shirt with floral paisley pattern
    79,99 €from42,50 €
    Non-iron shirt with floral paisley patternNon-iron shirt with floral paisley pattern
  26. White button-down shirt with a pattern of blue, brown, yellow, and green paisley and floral designs. The shirt is neatly folded and has the "ETERNA" logo on the collar.
    up to -50%
    Big
    Eterna
    Non-iron shirt with floral paisley pattern
    79,99 €40,00 €
    Non-iron shirt with floral paisley patternNon-iron shirt with floral paisley pattern
  27. A folded white dress shirt with blue dotted detail visible on the collar lining and cuffs. The shirt has a label that reads "ETERNA". Blue buttons are visible on the shirt front and cuff.
    up to -20%
    Big
    Sustainable
    Eterna
    Non-iron cotton shirt with trim, Modern Fit
    59,99 €47,99 €
    Non-iron cotton shirt with trim, Modern Fit
  28. A navy blue button-down dress shirt, folded neatly on a white background. The collar and cuffs have white patterned lining. The brand name, Eterna, is visible on the inner collar. The shirt is unbuttoned at the top.
    up to -20%
    Tall
    Eterna
    Non-iron shirt made of Dynamic Cotton, extra long
    64,99 €51,99 €
    Non-iron shirt made of Dynamic Cotton, extra long
  29. A folded blue button-down dress shirt with a repeating circular pattern of dark blue circles on a light blue background. The shirt has a collar, button cuffs, and the brand "Eterna" is visible on the label.
    up to -50%
    Tall
    Sustainable
    Eterna
    Cotton shirt with print, comfort fit, extra long
    74,99 €37,50 €
    Cotton shirt with print, comfort fit, extra long
  30. A light blue button-up shirt with a floral pattern of navy, burgundy, green and tan designs is folded. The shirt collar is visible and a tag reads ETERNA Comfort Fit.
    up to -50%
    Big
    Sustainable
    Eterna
    Shirt with floral print and lyocell, comfort fit
    79,99 €from40,00 €
    Shirt with floral print and lyocell, comfort fit
  31. A folded, light blue dress shirt with a repeating geometric pattern. The shirt has a classic collar and cuffs, and is buttoned. The brand "ETERNA" is visible at the neck.
    up to -20%
    Big
    Eterna
    Non-iron patterned shirt in Dynamic Cotton
    69,99 €55,99 €
    Non-iron patterned shirt in Dynamic Cotton
  32. A folded, light blue dress shirt with a small, repeating pattern. The shirt has a button-down collar, a buttoned cuff on the left sleeve, and the brand "ETERN" is visible on a label inside the collar.
    up to -50%
    Big
    Eterna
    Iron-free shirt made of Dynamic Cotton, Modern Fit
    69,99 €from35,00 €
    Iron-free shirt made of Dynamic Cotton, Modern Fit
  33. Folded men's button-down shirt. The shirt has a checkered pattern in various colors including blue, red, tan, and brown. It has a navy blue collar and cuffs. The brand name ETERNA is visible.
    up to -20%
    Tall
    Sustainable
    Eterna
    Cotton shirt with check pattern, extra long, comfort fit
    69,99 €55,99 €
    Cotton shirt with check pattern, extra long, comfort fit
  34. A folded light blue dress shirt, centered on a white background. The shirt has a button-down collar, a visible label with the text "1863", and several visible buttons. One cuff is fastened.
    up to -50%
    Big
    Sustainable
    Eterna
    Structured shirt in fully twisted quality
    89,99 €from45,00 €
    Structured shirt in fully twisted quality
  35. A folded white dress shirt with a small checkered pattern is pictured. The shirt has a spread collar, buttons down the front, and buttoned cuffs. The brand name "ETERNA" is visible on the label under the collar.
    A man wearing a light blue button-down shirt and gray pants stands against a white background. He has a beard and short, dark hair. His right hand is in his pants pocket.
    A man seen from the back is wearing a light blue dress shirt and gray pants. The shirt has long sleeves with buttoned cuffs. The pants have a belt and pockets. The background is a light gray.
    Close-up shot of a man wearing a light blue dress shirt. The man has a short beard and is looking towards the camera. The shirt has two visible buttons and a pocket.
    up to -19%
    Big
    Sustainable
    Eterna
    Shirt with fine pattern and breast pocket, Comfort Fit
    85,99 €70,00 €
    Shirt with fine pattern and breast pocket, Comfort Fit
  36. A folded, button-down dress shirt on a white surface. The shirt has a blue, brown, and white checkered pattern and a dark blue collar. The shirt is from the brand ETERNA. The cuff shows multiple buttons.
    up to -20%
    Big
    Sustainable
    Eterna
    Shirt aus Baumwoll-Twill mit Karomuster, Comfort Fit
    69,99 €55,99 €
    Shirt aus Baumwoll-Twill mit Karomuster, Comfort Fit
  37. A folded, light blue checkered dress shirt on a white background. The shirt has a spread collar, buttons down the front, and a buttoned cuff. The collar has a navy trim, and a brand label is visible.
    up to -20%
    Big
    Sustainable
    Eterna
    Non-iron cotton shirt with check pattern, Comfort Fit
    59,99 €47,99 €
    Non-iron cotton shirt with check pattern, Comfort Fit
  38. A folded black button-down shirt with a floral pattern in shades of beige, blue, and white is displayed on a white background. The shirt has a label that reads "Eterna." The pattern is visible across the entire surface of the shirt.
    up to -20%
    Big
    Sustainable
    Eterna
    Non-iron cotton shirt with floral print, Comfort Fit
    69,99 €55,99 €
    Non-iron cotton shirt with floral print, Comfort Fit
  39. A folded light blue dress shirt with dark brown buttons, from the brand Eterna. The shirt has a classic collar and cuffs, and is folded neatly. The shirt lies flat on a white background.
    up to -20%
    Big
    Sustainable
    Eterna
    Non-iron shirt with texture, Comfort Fit
    69,99 €55,99 €
    Non-iron shirt with texture, Comfort Fit

Eterna – Business shirts for the modern man

Businessmen really love Eterna shirts. Eterna is a company rich with tradition that was founded some 150 years ago in Germany. The shirt brand's trademark is its unique quality. Eterna uses only the best quality fabrics and exceptional craftsmanship.

"Feel perfection" with an Eterna shirt

Shirts are important fashion staples, both in a business setting and for leisure. The line offers business shirts, city shirts and casual shirts in a whole range of models - the right shirt for every occasion.

Men concerned about making a stylish appearance like to start with the shirt. And Eterna has set itself the highest standards for producing shirts for fashion-aware men. The company's environmental production concept is especially exemplary. The heritage company already received its OEKO-TEX Standard 100 plus certification in 2000, making eterna the first men's shirt manufacturer to include sustainability in its product portfolio and across its entire production chain. This standard ensures that environmental guidelines are adhered to and that all production steps are continually and thoroughly monitored for pollutants. There is a good reason the brand's tagline is "Feel perfection". eterna's wash & wear shirts are especially popular. The line, already on the market for over 20 years, helps men avoid the stress of ironing shirts.

Even in areas where a wrinkle might appear, like from wearing a seatbelt, eterna shirts stay smooth and crisp.

The natural body temperature already smooths out wrinkles as they form, which means an eterna shirt always looks tailored and neat.

Plus sizes and extra long sizes

Big and tall men appreciate what they get with eterna. The company produces shirts in plus sizes but also for extra tall men, making every man a happy eterna customer.

At HIRMER big & tall, you will find the eterna shirt that fits your build, be it a polo shirt, city shirt, business shirt, without forgetting ties.

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