Half-sleeve shirt, non-iron, Comfort Fit., pink

In 1863, the Hönigsberg brothers founded a textile fabric in Vienna, Austria, which produced many articles including the "eterna" semi-rigid collar. From the very start, the firm's philosophy was simple: to use only the best-quality fabrics and materials. Eterna had its breakthrough moment in 1981 with the debut of its non-ironing Excellent Programme. Eterna Excellent stands for the best non-ironing, wash & wear cotton quality, which is exclusively produced for the brand in Switzerland. Through continued innovation, Eterna has meanwhile become the leading brand in wash & wear shirts. The Eterna tie collection has been created in accordance with the highest standards, and uses exclusively pure silk quality fabrics. The ties feature Eterna linings and include a Passantino or keeper loop.