Product description

Product details & care instructions

Shirt with concealed button placket, French cuffs, Comfort Fit

Shirt with concealed button placket, French cuffs, Comfort Fit


  • Comfort Fit: comfortable cut


  • New Kent collar
  • Concealed button placket
  • Mother-of-pearl look buttons
  • Classic French cuffs
  • Crease-resistant and easy-iron
  • Shape-retaining
  • Innovative 'Cover Shirt' series is completely opaque, even over tattoos
  • Eco-Tex Standard 100
  • Green Level: High
  • Made with cotton from the 'Better Cotton Initiative': supporting projects for sustainable cotton growing and distribution
  • Easy-care and skin-friendly


  • Outer fabric: 100% cotton
Manufacturer number: 8817 E387-21



In 1863, the Hönigsberg brothers founded a textile fabric in Vienna, Austria, which produced many articles including the "eterna" semi-rigid collar. From the very start, the firm's philosophy was simple: to use only the best-quality fabrics and materials. Eterna had its breakthrough moment in 1981 with the debut of its non-ironing Excellent Programme. Eterna Excellent stands for the best non-ironing, wash & wear cotton quality, which is exclusively produced for the brand in Switzerland. Through continued innovation, Eterna has meanwhile become the leading brand in wash & wear shirts. The Eterna tie collection has been created in accordance with the highest standards, and uses exclusively pure silk quality fabrics. The ties feature Eterna linings and include a Passantino or keeper loop.